Why Buy and Choose Local?

As Canada Day fast approaches it's a good time to reflect and remember why it's so important to buy and choose local. In today’s fast-paced, globalized world, it's easy to hop online and order just about anything from anywhere in the world. But there’s a growing movement urging consumers to slow down, look around, and consider one simple but powerful choice: buying local.

Supporting local businesses isn’t just a feel-good act — it’s a practical, impactful way to invest in your community, your health, your environment, and your future. Here’s why choosing local matters.

1. Strengthening Your Community

When you spend money at a locally owned business, more of that money stays in your community. Local business owners are more likely to buy from other local businesses, creating a ripple effect of economic support. This boosts job creation, supports local families, and helps build a resilient local economy.

In fact, studies have shown that for every $100 spent at a local business, roughly $68 stays in the local economy, compared to only $43 when spent at a national chain.

2. Personalized Service and Unique Products

Local businesses often provide more personalized and knowledgeable service. Whether it's a boutique shop, a family-run café, or a farmer’s market vendor, these business owners are often deeply passionate about what they do and care about their customers on a personal level.

Plus, you’re far more likely to find unique, handmade, or locally inspired products that reflect the culture and character of your region — not just mass-produced goods you could get anywhere.

3. Environmental Benefits

Choosing local can also be a greener choice. When products don’t have to travel thousands of miles to reach your doorstep, there’s less fuel consumption, fewer greenhouse gas emissions, and less packaging waste.

4. Preserving Local Character

Our communities are shaped by the people and businesses that call them home. Local shops, eateries, and services create vibrant downtowns, support public events, and help maintain the unique character that makes a town feel like your town.

By choosing local, you help protect that identity and resist the homogenization that often comes with large retail chains and franchises.

5. Better Accountability and Transparency

When you know the person behind the business, you can trust their practices more readily. Local businesses are accountable to their communities, often holding higher ethical standards because they see their customers in everyday life.

Buying local isn’t always the cheapest or most convenient option, but it’s one of the most meaningful decisions you can make as a consumer. It’s about investing in your community, valuing quality and connection, and shaping a more sustainable future.

So next time you're about to click “Add to Cart,” take a moment and ask yourself: Can I find this locally? You might be surprised at what you discover — and how good it feels to choose local.